Summer 2025 Ad Campaign 2025

Description

This product photograph for Toteme features a structured beige leather bucket bag resting squarely on top of a stack of four textured grey concrete blocks. The composition is set against a raw, unfinished concrete wall with visible surface imperfections and stray electrical wiring on the floor. Soft, diffused natural light illuminates the scene, highlighting the smooth leather texture and clean lines of the accessory. The image was created for the Summer 2025 ad campaign with creative direction by Elin Kling and Karl Lindman, photography by Mikael Jansson, and styling by Camilla Nickerson.

Style

Vertical, Commercial, Clean, Raw

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Concrete Texture

Context

Advertising Campaign