Summer 2025 Ad Campaign 2025

Description

Jeanne Cadieu is seated on a dark chair against a distressed, textured wall, wearing a white high-neck top with long sleeves and wide trousers for the Totême Summer 2025 ad campaign. The monochrome fashion portrait was photographed by Mikael Jansson with creative direction by Elin Kling and Karl Lindman and styling by Camilla Nickerson. The lighting casts soft shadows across the figure, highlighting the clean lines of the minimalist garments and the raw textures of the background.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign