BrandTotême
ProjectSummer 2025 Ad Campaign

Totême Summer 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white fashion portrait for Totême's Summer 2025 ad campaign features model Jeanne Cadieu seated on a chair. She wears a long-sleeved black turtleneck sweater and a delicate pendant necklace. Her hair is pulled back neatly, and she looks directly toward the camera with a calm expression. The background consists of a distressed, textured surface. The lighting is soft and directional, highlighting the contours of the subject and the fabric textures.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
Concrete Texture
Context
Advertising Campaign


