Brand
Thom Browne Thom Browne 2026 Lunar New Year Campaign 2026
Associated creatives
Tags
Description
Photographed by Julian Song for the Thom Browne 2026 Lunar New Year Campaign, models Xiao Wen Ju and Jin Dachuan stand symmetrically on either side of a twisting bare tree against a pale studio backdrop. Both wear matching red knit cardigans over white collared shirts paired with red striped ties, tailored dark grey bermuda shorts, and signature banded knee-high black socks. Five sculpted red horse ornaments hang suspended from the branches above them over a sand-covered floor in celebration of the Year of the Horse.
Style
Vertical, Commercial, Minimalist, Symmetrical
Techniques
Soft Light
Industries
Luxury Fashion Houses
Event
Chinese New Year
Color
Scarlet (40%)
Charcoal (30%)
Jet Black (20%)
Background
Set-dressed, Civic Building
Context
Advertising Campaign