Thom Browne Thom Browne 2026 Lunar New Year Campaign 2026

Description

Fashion models Xiao Wen Ju and Jin Dachuan stand symmetrically on either side of a twisting bare tree trunk against a minimal studio background with a sand-covered floor. Both wear matching light gray plaid Thom Browne suits—a tailored skirt suit with a dark brown jacket draped over the shoulders on the left, and a tailored shorts suit with a dark navy jacket over the shoulders on the right. Both wear black neckties, white collared shirts, and black knee-high socks featuring white horizontal stripes, paired with formal dress shoes. Suspended from the tree branches are red paper-cut horse ornaments, complemented by a brown horse-shaped handbag on the left and a wooden hobby horse stick held on the right. Soft, diffused studio lighting creates a whimsical, high-fashion tableau celebrating the Lunar New Year.

Style

Editorial, Vertical, playful, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Set-dressed

Context

Advertising Campaign