Thom Browne
Thom Browne 2026 Lunar New Year Campaign
Brand
Date
Jan 2026
Description
Thom Browne commemorates the Lunar New Year with a structured fashion campaign featuring models Jin Dachuan and Xiao Wen Ju. Captured by photographer Julian Song, the series leans into a playful, minimalist aesthetic, placing the house’s signature tailoring against a clean studio backdrop. The imagery features a recurring sculptural tree motif adorned with red horse ornaments, referencing the Year of the Horse. The collection is styled with the brand’s hallmark grey plaid suiting, red knit cardigans, and graphic accessories, utilizing soft light to maintain a crisp, editorial finish.
Style
Vertical, playful, Minimalist, Commercial
Techniques
Soft Light
Industries
Luxury Fashion Houses
Event
Chinese New Year
Color
Jet Black
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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