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Thom Browne: Thom Browne 2026 Lunar New Year Campaign

Brand
Thom Browne
Date

Jan 2026

Description

Thom Browne presents a thematic fashion campaign celebrating the 2026 Lunar New Year, specifically marking the Year of the Horse. The editorial project leans into a minimalist aesthetic, utilizing a restrained studio palette to showcase the brand's hallmark tailored silhouettes and playful, graphic styling. Photographed by Julian Song, the series features models Jin Dachuan and Xiao Wen Ju in a sequence of symmetrical compositions. The imagery incorporates sculptural bare trees adorned with red paper-cut horse ornaments, alongside novelty accessories such as plush hobby horses, to ground the high-fashion tailoring in festive motifs. Through the use of soft light and clean, architectural backdrops, the campaign balances a refined luxury sensibility with a whimsical, character-driven tone.

Style

Vertical, playful, Minimalist, Commercial

Techniques

Soft Light

Industries
Luxury Fashion Houses
Event

Chinese New Year

Color
Jet Black
Background

Set-dressed

Context

Advertising Campaign

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