Thom Browne Thom Browne 2026 Lunar New Year Campaign 2026

Description

A campaign studio portrait for the Thom Browne 2026 Lunar New Year Campaign, photographed by Julian Song. Models Xiao Wen Ju and Jin Dachuan stand symmetrically on opposite sides of a gnarled, bare tree decorated with hanging red horse cutouts. Both wear matching red knit cardigans featuring Thom Browne's signature white arm stripes, crisp white collared shirts, striped ties, tailored grey shorts, striped black socks, and polished black leather shoes. Xiao Wen Ju holds a novelty leather handbag shaped like a horse. The set features a neutral beige backdrop with soft, diffused studio lighting.

Style

Vertical, Commercial, playful, Minimalist, Symmetrical

Techniques

Soft Light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Set-dressed

Context

Advertising Campaign