Thom Browne
Thom Browne's avant-garde tailoring and surrealist luxury campaigns across fashion and eyewear
Featured Thom Browne projects
This week's top Thom Browne projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Thom Browne · Fall 2026 Ad Campaign
The Fall 2026 ad campaign for Thom Browne masterfully juxtaposes the structured elegance of designer fashion against the unpredictable, raw beauty of a rural landscape. Under the sharp creative direction of Thom Browne, the campaign channels a somber, cinematic tone that breathes life into the brand's signature preppy silhouettes. Captured with a lens that leans into editorial minimalism, photographer and director Robbie Lawrence utilizes natural light and moody, low-key chiaroscuro lighting to elevate the tactile quality of the collection. The imagery finds its anchor in a contemplative narrative, where models are placed against textured stone walls and rustic wooden fences to emphasize the interplay between sharp tailoring and the rugged environment. Each frame is meticulously composed, with stylist Stuart Williamson ensuring that the brand's iconic grosgrain trims, plaid patterns, and knitwear are presented with sophisticated precision. By embracing an earthy, raw aesthetic, the campaign eschews high-gloss polish in favor of a reflective, grounded atmosphere that feels both timeless and deeply intimate. Through this deliberate visual storytelling, the collaboration creates a distinct fashion language that feels perfectly at home within the misty, overcast horizon, proving that the house's storied identity remains as commanding in the quiet, desolate outdoors as it is on the metropolitan runway.
Thom Browne · Thome Browne "Denim"
Thom Browne presents "Denim," a commercial project highlighting the brand's latest apparel collection. The film focuses on the precise construction of dark denim, utilizing detailed close-up shots of contrast stitching, fabric textures, and hardware components. The aesthetic leans into a desaturated and earthy color palette, emphasizing structured compositions. Alongside the garment details, the sequence integrates still-life elements including a typewriter and a red apple. Creative direction for the project was led by Thom Browne, with post-production and VFX work provided by James McClintock and Consulate.
Project Thom Browne · Thom Browne fall 2026 collection.
Thom Browne continues to redefine the intersection of classical artistry and avant-garde luxury fashion in this editorial campaign for the fall 2026 collection. Shot on location within a minimalist museum gallery, the project leans into a sterile, sophisticated atmosphere where the brand's signature tailoring finds resonance against the backdrop of monochromatic sculpture. Through the lens of photographer Pieter Henket, the imagery captures the structural rigor of the garments, utilizing natural light to accentuate the tactile qualities of wool, crocodile-embossed leather, and the crisp geometry of the brand's iconic tri-color stripes. Under the meticulous art direction of Olivia Giletti, the campaign brings together a diverse ensemble including actor Yahya Abdul-Mateen II and athletes Justin Jefferson and Marcus Deshawn Allen, each embodying the intellectual posture of the collection. The deliberate styling—incorporating upright geometric hairstyles and unexpected accessories like over-ear headphones draped over structured satchels—channels a refined, high-fashion aesthetic that feels both archival and contemporary. With executive production by Roger Inniss, the work avoids excessive embellishment, favoring an editorial minimalism that honors the clean architectural lines of the gallery space while asserting the dominance of the Thom Browne silhouette. This portrait-focused series serves as a powerful testament to the brand's enduring commitment to proportion, texture, and the seamless marriage of traditional menswear elements with modern, playful subversion.
Project Thom Browne · Thom Browne F/W 26 Lookbook
The Thom Browne F/W 26 lookbook presents a precise examination of contemporary menswear, captured through an editorial lens by photographer Kito Muñoz. Set against a minimalist grey studio backdrop, the series utilizes clean lighting to emphasize the brand's signature tailoring, structured silhouettes, and recurring motifs, including a distinctive lobster wall sculpture. The composition throughout the collection leans into a controlled, monochrome aesthetic, punctuated by the collection’s vibrant textile patterns and tactile layering. Creative direction is brought to life through the work of fashion stylist Maria Giulia Riva, alongside hair by Pierpaolo Lai and makeup by Luciano Chiarello. The project features models Marlon Preis, Paolo Grebic, Adamu Bulus, Lulu Wood, and Rubuen Bilan-Carroll, who move through a series of staged environments featuring metal-frame beds, reinforcing the intimate, conceptual nature of the luxury fashion editorial.
Project Thom Browne · Winter 25 collection
Thom Browne’s Winter 25 collection is captured through a series of editorial images by photographer Menelik Puryear. The campaign leans into a woodland setting, utilising natural light to define the textures of tailored wool suits, leather accessories, and quilted outerwear. The imagery alternates between monochrome portraiture and earthy, outdoor vignettes. Through a combination of analogue film and grainy textures, the collection presents a series of structured ensembles and formal accessories placed within dense, forest environments.
Project Thom Browne · Thom Browne Fall 25
The Thom Browne Fall 25 campaign showcases the brand's signature dedication to rigorous tailoring and architectural silhouettes. Spanning both stark, clean studio portraiture and surreal, atmospheric outdoor settings, the collection leans into a palette of pinstripes, houndstooth, and muted neutrals, occasionally punctuated by yellow accents and athletic-inspired layering. Photographer Lucrezia Ganazzoli captures the collection with a focus on high-contrast textures, utilizing both monochrome digital captures and analogue film techniques to define the sharp visual direction. Maria Giulia Riva leads the styling, layering structured corduroy, suede, and plaid with classic shirting, neckties, and utilitarian accessories. Hair by Pierpaolo Lai and makeup by Luciano Chiarello round out the editorial aesthetic, supporting a precise, mid-century-inspired sensibility across the campaign imagery.
Project Thom Browne · Thom Browne S/S 24 Collection
The Thom Browne Spring/Summer 2024 collection campaign showcases a precise intersection of architectural form and tailored menswear. Photographed by Andrés Jaña, the series explores clean, minimalist compositions defined by a palette of stone, white, and subtle contrast trims, including the brand’s signature tricolor grosgrain ribbon detailing. The editorial work features model Robbie Lyons set against stark, tile-walled environments and classical stone courtyard motifs. The styling—complemented by manicures from Riley Miranda—emphasizes graphic lines and textured knits, spanning pleated skirts, tailored trousers, and structured polo shirts. Each portrait utilizes high-key, soft lighting to accentuate the sharp geometric shadows and the refined silhouettes inherent in the designer fashion house’s seasonal aesthetic.
Project Thom Browne · Thome Browne Spring Summer 2026 Lookbook
Thom Browne’s Spring Summer 2026 lookbook presents a focused exploration of the brand’s signature tailoring. Photographed by Kito Muñoz, the editorial series leans into clean, minimal aesthetics, utilizing soft light and a stark white studio set to emphasize the architectural details of each ensemble. Fashion editor and stylist Maria Giulia Riva curates the collection’s distinct silhouettes, ranging from plaid pleated skirts and layered knitwear to the brand’s iconic Hector dog handbags. The production features a collaborative creative team, including set designer Dimitra Louana Marlanti, hair stylist Pierpaolo Lai, and makeup artist Luciano Chiarello, to achieve the collection’s playful and precise visual language.
Project Thom Browne · Thom Browne Summer 2025 Campaign
The Thom Browne Summer 2025 campaign, lensed by photographer Kito Muñoz, explores the intersection of structured luxury fashion and an architectural, natural landscape. The imagery features a cast including Debra Shaw, Liz Kennedy, Sam Nixon, and Thatcher Thornton, staged against classical stone staircases and tropical foliage. The project leans into editorial aesthetics, utilizing natural light to define the sharp silhouettes of the collection's seersucker blazers and tailored outerwear. Each frame focuses on the tactile nature of the garments and accessories, including the brand's signature structured leather handbags, all captured with the distinct quality of analogue film.
Project Thom Browne · Thom Browne F/W 25 Accesories
Thom Browne unveils the Fall/Winter 2025 accessories collection through a series of editorial and commercial compositions that prioritize technical craftsmanship. The imagery highlights the brand's signature pattern mixing, featuring detailed perspectives of pleated skirts, leather handbags, and footwear. With creative direction from Jasmine Holm and Marcus Hollands, the visuals maintain a clean, polished aesthetic across both macro product shots and lifestyle-focused captures. Photographer Coni Tarallo utilizes soft, even lighting to emphasize tactile textures, from embroidered chenille patches to precise accordion pleats and contrasting leather paneling. The project leans into a desaturated and earthy palette, framing the collection's high-end tailoring and intricate hardware against uniform studio backgrounds.
Project Thom Browne · Holiday 2024
The Thom Browne Holiday 2024 project presents a series of editorial and commercial visuals capturing the label’s seasonal collection. The creative execution blends tailored fashion with a whimsical aesthetic, utilizing both natural light and 3D render / CGI environments to frame the knitwear. Across the series, the imagery leans into surreal motifs, featuring repeating patterns of dogs and snowflakes alongside recurring rabbit imagery. The project highlights the brand’s signature pleated silhouettes and fair isle knits through clean, structured compositions.
Project Thom Browne · FW25
Thom Browne's FW25 collection campaign leans into precise, structured tailoring, captured through a series of editorial portraits. Featuring a diverse cast including Adrien Brody, Eiza Gonzalez, Kerry Washington, Naomi Watanabe, and Lucky Blue Smith, the imagery highlights the brand's commitment to clean silhouettes and graphic garment details. Photographer Heather Sten utilizes soft studio lighting and a neutral grey backdrop across the vertical compositions. The setting incorporates conceptual elements, such as origami paper birds, to ground the sharp geometry of the pinstripe and houndstooth ensembles. The work emphasizes texture and form within a minimal aesthetic.
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