Brand

Thom Browne Thom Browne 2026 Lunar New Year Campaign 2026
Associated creatives
Tags
Description
Model Jin Dachuan poses for the Thom Browne 2026 Lunar New Year campaign photographed by Julian Song. He wears a vibrant red button-up cardigan over a white collared shirt with a striped tie, paired with tailored grey shorts, mismatched four-bar crew socks, and black dress shoes. The model playfully balances two stick hobbyhorse props against a clean, architectural white wall with classical arch molding over a light carpeted floor.
Style
Vertical, Commercial, playful, Clean, Minimalist
Techniques
Soft Light
Industries
Luxury Fashion Houses
Event
Chinese New Year
Color
Scarlet (40%)
Medium Grey (20%)
Background
Set-dressed, House
Context
Advertising Campaign
