Thom Browne Thom Browne 2026 Lunar New Year Campaign 2026

Description

Model Jin Dachuan poses dynamically on a minimalist studio set for the Thom Browne 2026 Lunar New Year campaign, photographed by Julian Song. He wears a tailored grey plaid blazer and matching shorts paired with a white collared shirt, tie, and signature striped crew socks with black dress shoes. Holding a brown wooden stick horse between his legs, he stands beside a sculptural bare tree adorned with hanging red horse ornaments against a clean, warm cream backdrop.

Style

Vertical, Commercial, playful, Minimalist

Techniques

Soft Light

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Set-dressed

Context

Advertising Campaign