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  • ·Theory October 2024 fashion campaign featuring Helga Hitko
Brand
Theory
ProjectTheory October 2024
Female model with curly blonde hair seated on a wooden park bench wearing a tan trench coat and white sneakers

Theory Theory October 2024 2024

Associated creatives

Tess Ayano
Tess AyanoPhotographer
Elissa Santisi
Elissa SantisiFashion Editor/Stylist
Ryan Mitchell
Ryan MitchellHair Stylist
Janessa Paré
Janessa ParéMakeup Artist
Megan Kiantos
Megan KiantosSet Designer
Alexandre Cunha
Alexandre CunhaModel
Helga Hitko
Helga HitkoModel

Tags

woman seated on park benchwoman on park benchpark benchwoman in tan trench coattan trench coattrench coatwhite sneakerscurly blonde hair

Description

This fashion campaign image for Theory October 2024, photographed by Tess Ayano, features model Helga Hitko seated on a wooden park bench. The model has long curly blonde hair and is wearing a tan trench coat, matching trousers, and white sneakers. The studio set is styled to mimic an outdoor street scene with scattered autumn leaves on the ground, a black lamppost, and a stack of newspapers beside the bench. Styled by Elissa Santisi with hair by Ryan Mitchell and makeup by Janessa Paré, the portrait uses warm, soft lighting and a muted earth-toned color palette.

Style

Horizontal, Commercial, Warm, Earthy

Industries

Designer Fashion

Color

Camel (70%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign