Brand
ProjectTheory October 2024

Theory Theory October 2024 2024
Associated creatives
Tags
Description
This image is part of the Theory October 2024 campaign, photographed by Tess Ayano with styling by Elissa Santisi. A male model stands with his arms crossed, wearing a tailored camel coat, dark shirt, trousers, and dress shoes. The lighting is soft and directional, creating subtle shadows and highlighting the texture of the wool coat. The set features a mottled, neutral brown backdrop styled by Megan Kiantos, complementing the rich tones of the garments. Hair and makeup were executed by Ryan Mitchell and Janessa Paré respectively, completing a clean, sophisticated aesthetic.
Style
Vertical, Commercial, Earthy, Polished
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Charcoal (30%)
Jet Black (20%)
Background
Textured Backdrop
Context
Advertising Campaign


