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Model Helga Hitko in camel coat and trousers seated on a wooden bench with autumn leaves for Theory October 2024 campaign

Theory Theory October 2024 2024

Associated creatives

Tags

Description

This commercial image for the Theory October 2024 project features model Helga Hitko seated on a dark wooden park bench against a textured studio backdrop. The subject wears a camel-colored tailored wool coat, matching trousers, and white sneakers, with curly blonde hair framing her face. Fallen autumn leaves scatter the ground beside a stack of bound newspapers and a vintage black lamppost. The scene is captured with warm, soft lighting, creating an autumnal editorial mood.

Style

Horizontal, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Camel (70%)
Pure White (30%)

Background

Set-dressed

Context

Advertising Campaign