Brand
ProjectTheory October 2024

Theory Theory October 2024 2024
Associated creatives
Tags
Description
This commercial image for the Theory October 2024 project features model Helga Hitko seated on a dark wooden park bench against a textured studio backdrop. The subject wears a camel-colored tailored wool coat, matching trousers, and white sneakers, with curly blonde hair framing her face. Fallen autumn leaves scatter the ground beside a stack of bound newspapers and a vintage black lamppost. The scene is captured with warm, soft lighting, creating an autumnal editorial mood.
Style
Horizontal, Commercial, Warm, Earthy
Techniques
Natural light
Industries
Designer Fashion
Color
Camel (70%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign


