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  • ·Theory October 2024 fashion campaign portrait by Tess Ayano
Model with voluminous curly hair wearing a white cardigan and dark trousers against a textured olive background

Theory Theory October 2024 2024

Associated creatives

Tags

Description

This portrait from the Theory October 2024 campaign was photographed by Tess Ayano, with fashion styling by Elissa Santisi, hair by Ryan Mitchell, makeup by Janessa Paré, and set design by Megan Kiantos. The model, Helga Hitko, stands against a textured olive backdrop wearing a fitted white V-neck button-down cardigan and dark trousers. Soft lighting illuminates the subject, highlighting her voluminous curly hair and relaxed pose with hands in pockets. The composition emphasizes clean lines and sophisticated textures typical of contemporary fashion editorial imagery.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Jet Black (50%)

Background

Textured Backdrop

Context

Advertising Campaign