Brand
ProjectTheory October 2024

Theory Theory October 2024 2024
Associated creatives
Tags
Description
This portrait from the Theory October 2024 campaign was photographed by Tess Ayano, with fashion styling by Elissa Santisi, hair by Ryan Mitchell, makeup by Janessa Paré, and set design by Megan Kiantos. The model, Helga Hitko, stands against a textured olive backdrop wearing a fitted white V-neck button-down cardigan and dark trousers. Soft lighting illuminates the subject, highlighting her voluminous curly hair and relaxed pose with hands in pockets. The composition emphasizes clean lines and sophisticated textures typical of contemporary fashion editorial imagery.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Cream (50%)
Jet Black (50%)
Background
Textured Backdrop
Context
Advertising Campaign


