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  • ·Theory October 2024 fashion campaign portrait by Tess Ayano
Brand
Theory
ProjectTheory October 2024
Model with long curly hair wearing a grey sweater over a white collared shirt, beige skirt, and brown boots against a textured background

Theory Theory October 2024 2024

Associated creatives

Tess Ayano
Tess AyanoPhotographer
Elissa Santisi
Elissa SantisiFashion Editor/Stylist
Ryan Mitchell
Ryan MitchellHair Stylist
Janessa Paré
Janessa ParéMakeup Artist
Megan Kiantos
Megan KiantosSet Designer
Alexandre Cunha
Alexandre CunhaModel
Helga Hitko
Helga HitkoModel

Tags

woman wearing grey sweatergrey sweaterwoman wearing beige skirtbeige skirtbrown bootswhite collared shirtwoman with curly hair

Description

Helga Hitko models for the Theory October 2024 campaign, photographed by Tess Ayano with fashion styling by Elissa Santisi. The subject wears a grey knit sweater layered over a crisp white collared shirt, paired with a long beige skirt and brown leather boots. Her voluminous curly hair catches the light as she poses against a moody, textured neutral backdrop. Hair styling by Ryan Mitchell, makeup by Janessa Paré, and set design by Megan Kiantos complete the production.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (30%)
Beige (40%)
Caramel (30%)

Background

Textured Backdrop

Context

Advertising Campaign