Theory Theory October 2024 2024

Description

This commercial campaign image for the Theory October 2024 project features male model Alexandre Cunha seated on a wooden park bench. He is styled in a coordinated beige jacket and matching trousers, layered over a white t-shirt and finished with black leather boots. The set design incorporates a classic black lamppost and a stack of bound newspapers on the ground with scattered autumn leaves. The lighting is warm and directional, creating a clean studio environment with a mottled neutral backdrop.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Menswear

Color

Background

Set-dressed

Context

Advertising Campaign