BrandThe Washington Post
ProjectBrand Identity
The Washington Post Brand Identity 2023
Associated creatives
Tags
Description
Large digital billboards displaying searchable text questions and yellow speech bubble UI elements dominate an urban street canyon surrounded by towering skyscrapers. The scene captures outdoor advertising displays mounted across multi-story building facades in a bustling city environment. People walk along the street level below under daylight conditions, partially silhouetted against the bright architectural backdrop. Various other promotional posters and media screens line the surrounding buildings. This graphic design project was created for The Washington Post by Koto.
Style
Vertical, Commercial, Clean
Industries
Digital Media & Publishers
Color
Lemon (50%)
Pure White (30%)
Medium Grey (20%)
Background
Street
Context
Out of Home (OOH)