The Washington Post Brand Identity 2023

Description

Large digital billboards displaying searchable text questions and yellow speech bubble UI elements dominate an urban street canyon surrounded by towering skyscrapers. The scene captures outdoor advertising displays mounted across multi-story building facades in a bustling city environment. People walk along the street level below under daylight conditions, partially silhouetted against the bright architectural backdrop. Various other promotional posters and media screens line the surrounding buildings. This graphic design project was created for The Washington Post by Koto.