Bryce Duffy, Photographer,

Description

This advertising campaign photograph by photographer Bryce Duffy captures a woman from behind as she rides a bicycle down a busy city street. She wears a grey blazer, dark shorts, a fedora hat, and carries a small red handbag over her shoulder. Several yellow taxis and pedestrians are visible in the background along the urban thoroughfare under natural daylight. Bold promotional text and an orange chevron graphic are overlaid on the asphalt and the right side of the frame. The composition uses a horizontal orientation with natural lighting and realistic street textures.

Style

Horizontal, Commercial, Polished

Techniques

Natural light

Industries

Enterprise & B2B Software

Color

Background

Street

Context

Advertising Campaign