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BrandThe Washington Post
ProjectBrand Identity
The Washington Post Well+Being brand identity featuring floating question bubbles, emojis, and typography on blue background

The Washington Post Brand Identity 2023

Associated creatives

Koto
KotoGraphic Design

Tags

brand identitytypographydialogue bubblesemojisgraphic design

Description

Brand identity design created by Koto for The Washington Post Well+Being section. The composition features a vivid blue background surrounded by an array of floating dialogue bubbles, browser windows, emojis, and health-related questions. Central typography displays Well+Being from The Washington Post alongside the tagline Subtract the noise. Add the experts. The graphic style employs clean lines, playful elements, and varied typographic sizing to create an engaging digital visual environment.

Style

Horizontal, Commercial, Minimalist

Techniques

Vector

Industries

Digital Media & Publishers

Color

Sky Blue (60%)
Pure White (30%)
Jet Black (10%)

Background

Solid Colour

Context

Advertising Campaign