The Washington Post

Jan 2023

The Washington Post introduces a refreshed brand identity developed in collaboration with Koto. The project leans into a clean, graphic aesthetic, utilising dynamic motion graphics and minimalist typography to visualise the publication's digital editorial presence. Across various touchpoints, from large-scale outdoor advertising to digital interface designs, the identity integrates playful iconography, such as browser windows and speech bubbles, to emphasise reader curiosity and engagement. Central to the visual language is the application of bold primary colour palettes and layered UI elements. This approach structures the editorial content across both static and motion media, maintaining a cohesive look for specific initiatives like the Well+Being section. The project channels a modern, vector-based design style that prioritises accessibility while maintaining the established authority of the publication.

Commercial, Horizontal

Digital Media & Publishers