The Washington Post: Brand Identity
Brand
Date
Jan 2023
Description
The Washington Post brand identity project, crafted by Koto, introduces a modular visual language centered on editorial curiosity. The work integrates speech bubbles, browser windows, and UI elements to represent the platform's digital engagement and expert-driven content. The project leans into a clean, graphic aesthetic, utilizing bold primary colors and minimalist typography across static billboards and motion sequences. Whether applied to large-scale urban signage or digital campaign assets, the design system maintains a consistent focus on textual inquiries and interactive iconography.
Style
Commercial, Horizontal
Industries
Color
Pure White
Associated creatives
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