The Washington Post Brand Identity 2023

Description

This image captures a massive curved digital billboard lighting up a bustling urban intersection in Times Square. The screen features a white background filled with various typographic questions, text snippets, and colorful emojis in browser-like interface windows. Surrounding the prominent central display are high-rise buildings, scaffolding, and other digital advertisements under daylight conditions. Graphic design by Koto for The Washington Post as part of their brand identity project. The composition employs a low-angle perspective looking up at the towering architectural scale.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

Street

Context

Out of Home (OOH)