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BrandThe North Face
ProjectBrand Identity
Grid of multiple photographic panels featuring models wearing puffer jackets and parkas with overlay typography text.

The North Face Brand Identity 2024

Associated creatives

The Collected Works
The Collected WorksGraphic Design

Tags

puffer jacketwinter coatexpedition parkamodel in puffer jacketoutdoor apparelthe north face jacket

Description

This graphic design composition presents a structured grid of photographic panels showcasing various models wearing winter puffer jackets and expedition parkas in multiple colorways including blue, green, yellow, and red. Bold uppercase typography is integrated across the layout reading superior craftsmanship, relentless protection, experience the elements and the adventure of it all in tried-and-trusted expedition parkas. Each individual frame displays portrait and detail shots of the outerwear with clean studio lighting and minimalist framing. The overall aesthetic combines commercial fashion presentation with editorial grid formatting.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

Sportswear

Color

Navy (30%)
Forest Green (30%)
Golden Yellow (30%)

Background

White Seamless

Context

Advertising Campaign