The North Face Brand Identity 2024

About

This video showcases vintage catalog spreads and archival photography for The North Face brand identity project by The Collected Works. The sequence presents open magazine pages featuring outdoor gear, tents, backpacks, and apparel modeled in snowy mountain environments. Accompanying typographic layouts, diagrams, and descriptive text highlight the historical product lines. The presentation is set against changing mountain and forest backgrounds, emphasizing heritage outdoor exploration. The visual style combines editorial layout design with historical documentary footage.