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BrandThe North Face
ProjectBrand Identity
Close-up of a hand holding a black and white printed graphic poster featuring geometric logo artwork.

The North Face Brand Identity 2024

Associated creatives

The Collected Works
The Collected WorksGraphic Design

Tags

graphic design postergraphic posterposterbrand identitygeometric artwork

Description

This graphic design piece for The North Face brand identity project features a close-up composition of a person holding a printed black and white poster. The poster displays bold geometric curved line artwork against a dark field. The lighting creates sharp highlights and deep shadows across the hand and paper surface. The composition emphasizes clean lines and minimalist aesthetic values.

Style

Artistic, Vertical, Monochrome, Minimalist

Techniques

Typography

Industries

Consumer Electronics

Color

Jet Black (60%)
Pure White (40%)

Background

Black Seamless

Context

Brand Film / Corporate Video