Logo
  • Home
  • ·Media
  • ·The North Face brand identity mountain landscape
BrandThe North Face
ProjectBrand Identity
The North Face brand logo overlaid on a snowy mountain peak landscape with blue sky and text elements.

The North Face Brand Identity 2024

Associated creatives

The Collected Works
The Collected WorksGraphic Design

Tags

the north face logonorth face logomountain peaksnowy mountainmountain landscape

Description

This graphic design piece for The North Face brand identity features a prominent white logo centered over a rugged, snow-capped mountain peak. The composition incorporates typography at the top left reading 50 YEARS OF PARKAS alongside decorative tick marks, and geographic coordinates in the bottom right corner. The lighting reflects natural daylight across the rocky alpine terrain and glacier formations. The cinematic aesthetic is presented in a horizontal framing with vintage film grain characteristics.

Style

Horizontal, Cinematic, Grainy, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Outdoor & Adventure Sports

Background

Mountain

Context

Advertising Campaign