The North Face
Brand Identity
Jan 2024
The North Face brand identity project synthesizes fifty years of expedition heritage through a multifaceted editorial and motion-based campaign. The work integrates technical apparel diagrams, archival outdoor photography, and clean, minimalist typography, bridging the gap between historical performance gear and contemporary fashion presentation. Executed with graphic design by The Collected Works, the visual system utilizes a structured editorial grid to display seasonal colorways and product features. The output spans a diverse range of formats, from printed publications and vintage-inspired collateral to dynamic motion graphics displayed in transit environments. By weaving together documentary-style imagery with bold sans-serif text overlays, the campaign maintains a consistent aesthetic across its retro-informed archival pieces and modern digital iterations.
Clean, Horizontal
