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  • ·Steep St. Brand Identity Billboard by Christopher Doyle & Co.
BrandSteep St.
ProjectBrand Identity
Large horizontal billboard displaying colourful geometric shapes and typography for Steep St. mounted on a brick and concrete wall

Steep St. Brand Identity 2020

Associated creatives

Christopher Doyle & Co.
Christopher Doyle & Co.Graphic Design

Tags

brand identity billboardbillboard graphic designgeometric shapestypographic displaybrand identitybillboard

Description

A wide-format billboard displaying a vibrant brand identity for Steep St. is mounted against a dark corrugated metal structure beneath a bridge overpass. Designed by Christopher Doyle & Co., the graphic display features bold blue, olive, and orange geometric shape panels alongside stacked green typography spelling out STEEP ST. The surrounding architectural setting includes a paved sidewalk, road surface, and concrete support beams overhead. Natural daylight illuminates the scene, casting subtle shadows across the billboard surface and frame.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Cobalt (30%)
Olive (30%)
Scarlet (30%)

Background

Street

Context

Out of Home (OOH)