Steep St. Brand Identity 2020

Description

A wide-format billboard displaying a vibrant brand identity for Steep St. is mounted against a dark corrugated metal structure beneath a bridge overpass. Designed by Christopher Doyle & Co., the graphic display features bold blue, olive, and orange geometric shape panels alongside stacked green typography spelling out STEEP ST. The surrounding architectural setting includes a paved sidewalk, road surface, and concrete support beams overhead. Natural daylight illuminates the scene, casting subtle shadows across the billboard surface and frame.