Steep St. Brand Identity 2020

Associated creatives

Christopher Doyle & Co.Graphic Design

Description

This brand identity project for Steep St. features bold, clean orange typography spelling out ST. ST. centered over a textured, earthy green-brown background. The design incorporates a textured surface pattern resembling stone or weathered material beneath a warm colour filter. Christopher Doyle and Co. executed the graphic design work for this brand identity showcase. The composition places the striking typographic element front and centre against the detailed tactile backdrop.

Style

Horizontal, Commercial, Earthy, Minimalist

Techniques

Typography, Spray paint / graffiti

Color

Burnt Orange (50%)

Olive (50%)

Background

Stone Texture

Context

Advertising Campaign