Steep St. Brand Identity 2020

Description

An olive green canvas tote bag is displayed centrally against a seamless black background, showcasing a bold graphic design for brand identity. The front of the bag features a striking red two-by-two grid composition containing repeating semi-circles, ovals, and the repeated stacked typography of the brand name. The bag has two matching olive green fabric shoulder straps extending upwards from the top edge. The lighting is even and flat, accentuating the matte fabric texture and the sharp contrast between the olive green surface and the vibrant red screen-printed artwork. This piece is part of the brand identity project for Steep St., designed by Christopher Doyle & Co.

Style

Commercial, Square, Graphic

Techniques

Screen print / silkscreen

Color

Background

Black Seamless

Context

E-commerce / Product