Souk Brand Identity 2018

Description

This graphic design project showcases a neatly arranged stack of cream-colored business cards for the brand Souk. Each card features prominent, stylized white typography displaying the brand name alongside contact details. The stack is positioned on a dark, textured surface that casts a distinct reflective shadow on the wall behind it, highlighting the sharp contrast between the light paper stock and the dark environment. The lighting is direct, creating defined edges and accentuating the layered texture of the paper stack.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Typography

Color

Background

Metal Texture

Context

Advertising Campaign