Souk Brand Identity 2018

Description

An architectural nighttime shot captures a glowing pink neon sign displayed in a large storefront window. The sign features stylized typography spelling out the word SOUK against a dark backdrop. The scene is set within a narrow urban alleyway with dark brick walls flanking either side. The wet pavement on the ground reflects the vibrant pink neon light, creating deep red and magenta hues across the floor. To the right, a small outdoor seating area with tables and chairs sits in shadow, while a potted plant stands near a doorway. The lighting is dominated by the intense artificial glow of the neon installation, casting a moody atmosphere over the surrounding space.

Style

Vertical, Cinematic, Moody, Neon

Color

Background

Alley

Context

Advertising Campaign