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BrandSouk
ProjectBrand Identity
Close-up of a wine glass base resting on a round patterned coaster over a dark textured surface for Souk brand identity

Souk Brand Identity 2018

Associated creatives

Both
BothGraphic Design

Tags

wine glass on coasterwine glassglass coastercoaster on textured surfacecoasterpatterned coaster

Description

This close-up photograph captures a wine glass base resting centrally on a circular coaster featuring an abstract beige, white, and pink brushstroke pattern. The round coaster bears the printed hashtag #soukmelbourne along its curved edge. The entire setup is placed upon a dark, highly textured ground composed of small black aggregate fragments. The overhead framing highlights the clean graphic elements and contrasting textures of the branding collateral for Souk.

Style

Commercial, Square, Clean

Techniques

Macro

Color

Beige (50%)
Pure White (30%)
Jet Black (20%)

Background

Metal Texture

Context

Advertising Campaign