Souk Brand Identity 2018

Description

Graphic design and brand identity project for Souk, featuring custom pink paper card sleeves and inserts displayed on a dark textured asphalt background. The composition shows two stacks of pale pink paper holders, one with a card partially slid out displaying bold typographic numbers. Soft lighting accentuates the clean edges and matte paper texture against the granular dark ground. The arrangement reflects a modern, minimalist aesthetic focused on tactile materials and cohesive corporate identity elements.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Hard Light

Color

Background

Concrete Texture

Context

Advertising Campaign, E-commerce / Product