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  • ·Songzio Fall 2024 Ad Campaign fiery silhouette editorial
ProjectFall 2024 Ad Campaign
Silhouettes of four people holding tall flagpoles against a glowing fiery orange and red background with text SONGZIO.

Fall 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer
Hwan Meang and Jaewon Jung
Hwan Meang and Jaewon JungModels

Tags

four people holding flagssilhouetted figurespeople holding flagpolesfour peoplesilhouetted people

Description

This striking fashion editorial image from the Songzio Fall 2024 ad campaign features four figures captured in dark silhouette against a dramatic, intensely glowing orange and red fire background. The individuals hold tall vertical poles resembling flags or staffs, creating a powerful theatrical composition. White capital typography spelling SONGZIO is visible on the right side of the frame. The scene utilizes heavy contrast and rich warm tones, emphasizing dramatic lighting and strong graphic shapes. Photographed by Cho Gi-Seok with creative direction by Jay Songzio.

Style

Editorial, Horizontal, Warm, Matte

Industries

Luxury Fashion Houses

Context

Advertising Campaign