Fall 2024 Ad Campaign 2024

Description

This striking fashion campaign image for Songzio Fall 2024, photographed by Cho Gi-Seok, features a conceptual multiple exposure composition. Several overlapping representations of a male model wearing heavy dark outerwear stretch across the frame, creating a sense of sequential motion. In the background stands a smaller, distinct figure wearing a dark coat and hat. The lighting is moody and dramatic with a desaturated monochromatic tone, emphasizing the sculptural silhouettes of the garments against a seamless studio backdrop.

Style

Editorial, Horizontal, Desaturated, Monochrome

Techniques

Multiple exposure

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign