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  • ·Songzio Fall 2024 Campaign Editorial by Cho Gi-Seok
BrandSongzio
ProjectFall 2024 Ad Campaign
Monochrome fashion campaign image featuring a person holding a flaming torch under a cloudy night sky with flying birds and a glowing moon.

Songzio Fall 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer
Hwan Meang and Jaewon Jung
Hwan Meang and Jaewon JungModels

Tags

person holding torchperson with torchholding torchtorch

Description

This monochrome fashion campaign image for Songzio Fall 2024, photographed by Cho Gi-Seok, presents a moody and surreal nocturnal scene. A central figure stands on dark terrain, holding an upright flaming torch that casts a bright vertical beam upward. The background features a large pale moon, heavy cloud cover, and numerous silhouetted birds in flight across a starry sky. Below the figure, a trench or pit reveals reflected faces along its glowing lower edge. The brand name SONGZIO appears in crisp white lettering on the mid-left side of the frame, complementing the high-contrast aesthetic and dramatic lighting.

Style

Horizontal, Cinematic, Monochrome, Matte

Industries

Luxury Fashion Houses

Context

Advertising Campaign