Songzio Fall 2024 Ad Campaign 2024

Description

This image from the Songzio Fall 2024 ad campaign features two models staged within a theatrical, moody environment lit by intense red front lighting and numerous glowing candles. In the foreground, a model wearing a dark hat and red-lit coat stands slightly out of focus. In the background, a second model sits atop a dark architectural structure amidst a vast arrangement of burning candles. The scene is shot with strong chiaroscuro lighting and a cinematic aesthetic, capturing a surreal and atmospheric mood. Photography by Cho Gi-Seok with creative direction by Jay Songzio.

Style

Horizontal, Cinematic, Moody, Neon

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign