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BrandSoho House
ProjectBrand Identity
Monochrome graphic design elements and business card mockups for Soho House brand identity featuring classical statues

Soho House Brand Identity 2017

Associated creatives

Gemma Mahoney
Gemma MahoneyGraphic Design

Tags

graphic designbrand identitymonochrome graphic designtypographybusiness card mockupclassical statuesstatue image

Description

Graphic design brand identity project for Soho House created by Gemma Mahoney, showcasing a collection of monochrome layouts against a stark black background. The composition includes business card mockups and vertical publication panels featuring bold typography and halftone imagery of classical statues. The clean, high-contrast aesthetic emphasizes minimalist principles and traditional architectural motifs. The layout uses stark black and white contrasts to highlight typography and structural elements.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, Screen print / silkscreen

Color

Pure White (50%)
Jet Black (50%)

Background

Black Seamless

Context

Brand Film / Corporate Video