Soho House Brand Identity 2017

Description

An open softcover book displays two pages filled with clean, justified columns of black typography against a matte white paper background. The left page features a bold heading reading WHY THE DIGITAL GURUS ARE WRONG AND PRINT IS NOT DEAD! followed by multiple paragraphs of legible editorial text. The composition is shot straight-on from above, emphasizing the crisp contrast between the black ink and the white paper pages. This brand identity piece for Soho House was designed by Gemma Mahoney.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Industries

Digital Media & Publishers

Color

Background

Paper Texture

Context

Advertising Campaign, Website / Web