BrandSoho House
ProjectBrand Identity

Soho House Brand Identity 2017
Associated creatives
Tags
Description
Two white letterhead sheets are displayed against a stark black background, showcasing a minimalist brand identity design for Soho House. The typography is set in a bold, clean sans-serif typeface with the name prominently displayed at the top and the word publishing anchored along the bottom edge. Additional contact details and a web address appear in smaller type near the header. Designed by Gemma Mahoney, the composition emphasizes clean lines, high contrast, and typographic clarity.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White (70%)
Jet Black (30%)
Background
Black Seamless
Context
Brand Film / Corporate Video