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  • ·Soho House brand identity graphic design by Gemma Mahoney
BrandSoho House
ProjectBrand Identity
Black and white halftone graphic poster featuring a classical head sculpture and bold sans serif typography reading SO HOUSE PUBLISHING

Soho House Brand Identity 2017

Associated creatives

Gemma Mahoney
Gemma MahoneyGraphic Design

Tags

halftone classical sculpture illustrationclassical sculpture illustrationhalftone illustrationclassical sculptureillustrationso house publishing textso house textpublishing text

Description

Graphic design brand identity project for Soho House featuring a monochromatic poster design created by Gemma Mahoney. The central visual element is a grainy halftone portrait of a classical sculpture head rendered in black dots against a white background. Bold sans serif typography frames the composition, with SO HOUSE positioned at the top and PUBLISHING at the bottom. The entire rectangular artwork is presented centered within a black outer border against a dark background.

Style

Artistic, Vertical, Monochrome, Clean, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Pure White (80%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign