BrandSoho House
ProjectBrand Identity

Soho House Brand Identity 2017
Associated creatives
Tags
Description
This graphic design piece for the Soho House brand identity project features a vertical white rectangular printed card centered against a stark black background. Bold black sans-serif uppercase typography is positioned at the top and bottom of the card, reading TO KEEP PRINTED near the upper edge and SO HOUSE at the lower edge. The composition is minimalist and stark, emphasizing clean typography and high contrast between monochrome elements. Designed by Gemma Mahoney, the layout presents a clean visual identity asset.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White (100%)
Background
Black Seamless
Context
Brand Film / Corporate Video