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Vertical white rectangular printed card with bold black sans-serif typography reading TO KEEP PRINTED and SO HOUSE against a black background

Soho House Brand Identity 2017

Associated creatives

Tags

Description

This graphic design piece for the Soho House brand identity project features a vertical white rectangular printed card centered against a stark black background. Bold black sans-serif uppercase typography is positioned at the top and bottom of the card, reading TO KEEP PRINTED near the upper edge and SO HOUSE at the lower edge. The composition is minimalist and stark, emphasizing clean typography and high contrast between monochrome elements. Designed by Gemma Mahoney, the layout presents a clean visual identity asset.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (100%)

Background

Black Seamless

Context

Brand Film / Corporate Video