Description

An outdoor advertising billboard for smartwater is mounted on the exterior brick wall of a multi-story urban building. The vertical poster features blue promotional text reading purity you can taste alongside a person wearing a beanie and holding a bottled water product. Surrounding the billboard are traditional city architecture, apartment windows, fire escapes, and a street sign. The photography was captured in daylight by Tim Marsella with graphic design by BVD as part of the brand identity project.