smartwater Brand Identity 2022

About

This brand identity video for smartwater showcases minimalist design aesthetics with bold white typography set against a deep blue background. A glossy, three-dimensional blue water droplet serves as the central visual motif throughout the sequence. The clean composition highlights typography changes including the original, regaining iconicity, unconventional at heart, and confidently smart. Designed by BVD with photography by Tim Marsella, the piece emphasizes stark graphic contrast and fluid branding elements.