Brandsmartwater
ProjectBrand Identity
smartwater Brand Identity 2022
Associated creatives
Tags
Description
This outdoor advertising campaign for smartwater features two large illuminated billboards mounted horizontally on a dark textured exterior wall. The left billboard displays a horizontal product package design featuring the smartwater logo and branding against a light background. The right billboard presents a lifestyle photograph of a female model lying down on a white surface beneath bold sans-serif text that reads work it out with alkaline 9+pH, while holding a smartwater bottle. Graphic design for the project was created by BVD with photography by Tim Marsella.
Style
Editorial, Horizontal, Clean
Industries
Beverages
Color
Pure White (50%)
Jet Black (50%)
Background
Residential Building
Context
Out of Home (OOH)