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BrandSaint Laurent
ProjectPre-Fall 2025 Ad Campaign
Kate Moss sitting on a sandy beach holding a large burgundy quilted Saint Laurent handbag against rocky cliffs.

Saint Laurent Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mert Alas
Mert AlasPhotographer
Kate Moss
Kate MossModels
Chloë Sevigny
Chloë SevignyModels
and Frankie Rayder
and Frankie RayderModels
Los Angeles
Los AngelesLocation
California
CaliforniaLocation

Tags

kate mosskate moss seated on beachwoman on beachburgundy quilted bagsaint laurent handbagquilted leather bagysl bagdark sunglassesgrey tophoop earrings

Description

This image from the Saint Laurent Pre-Fall 2025 ad campaign features model Kate Moss seated on a sandy beach against a textured rock formation. She is wearing dark sunglasses, hoop earrings, and a dark grey top, while holding a large burgundy quilted leather tote bag featuring the prominent gold YSL monogram logo. The photograph is shot outdoors in natural light with muted color grading, emphasizing raw textures in the sand and stone background.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Charcoal (50%)

Background

Sandy Beach

Context

Advertising Campaign