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BrandSaint Laurent
ProjectPre-Fall 2025 Ad Campaign
Kate Moss wearing a fur coat and sunglasses while driving a vintage convertible in Los Angeles

Saint Laurent Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mert Alas
Mert AlasPhotographer
Kate Moss
Kate MossModels
Chloë Sevigny
Chloë SevignyModels
and Frankie Rayder
and Frankie RayderModels
Los Angeles
Los AngelesLocation
California
CaliforniaLocation

Tags

kate mosskate moss drivingwoman driving vintage carwoman in fur coatfur coatsunglasses

Description

This photograph from the Saint Laurent Pre-Fall 2025 ad campaign captures model Kate Moss behind the wheel of a vintage convertible in Los Angeles, California. Photographed by Mert Alas under the creative direction of Anthony Vaccarello, the image features cinematic lighting and rich textures. Moss wears a voluminous brown fur coat and dark sunglasses while posing in the driver seat, with city streets and palm trees visible in the background.

Style

Horizontal, Cinematic, Warm, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Navy (50%)

Background

Street

Context

Advertising Campaign