BrandSaint Laurent
ProjectPre-Fall 2025 Ad Campaign

Saint Laurent Pre-Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white campaign image for the Saint Laurent Pre-Fall 2025 collection features Kate Moss seated in the driver seat of a vintage convertible car. Photographed from a high-angle overhead perspective, the composition looks directly down at her face as she tilts her head upward. She wears dark sunglasses and a textured fur coat, with her long hair spilling across the seat. The interior of the classic vehicle shows the steering wheel, side mirror, and paneling, all rendered in stark monochrome tones.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Light Grey (50%)
Background
Garage
Context
Advertising Campaign


