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BrandSaint Laurent
ProjectPre-Fall 2025 Ad Campaign
Kate Moss seated on a bed in a hotel room for Saint Laurent Pre-Fall 2025 campaign

Saint Laurent Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Mert Alas
Mert AlasPhotographer
Kate Moss
Kate MossModels
Chloë Sevigny
Chloë SevignyModels
and Frankie Rayder
and Frankie RayderModels
Los Angeles
Los AngelesLocation
California
CaliforniaLocation

Tags

kate mosskate moss portraitwoman on bedlingeriesaint laurent campaign

Description

Black and white portrait of Kate Moss seated on a bed inside a hotel room, captured for the Saint Laurent Pre-Fall 2025 campaign. Photographed by Mert Alas, the composition features natural lighting filtering through a window with patterned curtains. Kate Moss is posed candidly on the rumpled bed linens, wearing delicate lingerie. The interior includes a side table with a lamp and a comfortable armchair near the window.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Hotel Room

Context

Advertising Campaign