Saint Laurent 'An Ordinary Day' 2025 Ad Campaign 2025

Description

A deep burgundy Saint Laurent leather shoulder bag is nestled amid a vibrant, dense cluster of mixed flowers and green foliage. The handbag features a distinctive gold-toned interlocking YSL clasp and strap hardware. Surrounding the bag are orange hibiscus blooms, white lilies, pale pink peonies, and dark purple hydrangeas interspersed with green leaves. The composition is shot from a top-down angle, highlighting the rich textures of the leather and the soft petals of the floral arrangement. Created as part of the Saint Laurent 2025 ad campaign titled An Ordinary Day, directed and photographed by Martin Parr.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Garden

Context

Advertising Campaign